Nas has always been vocal in his love for Africa and his desire to bring more awareness to the continent. The Illmatic rapper has often referred to the continent in his music and his films and now it appears as though real life is imitating art.
According to reports, the 48-year-old has partnered with Andreessen Horowitz, Google, and Riot Games to invest $20 million in an African mobile games publisher called Carry1st. This marks the first time ever that the Andressen Horowitz capital firm has financially backed an African headquartered company.
Carry1st co-founder and CEO Cordel Robbin-Coker explained that the new group of investors are not only bringing the financial backing needed to expand the company but a level of knowledge that will be valuable to grow the brand.
“We’re excited to partner with this world-class group of investors who, in addition to capital, bring expertise across gaming, fintech, and web3,” Carry1st co-founder and CEO Cordel Robbin-Coker said in a statement. “In 2021, we launched multiple games and digital commerce solutions achieving really strong growth. Together we can accelerate this growth and achieve our goal of becoming the leading consumer internet company in the region.”
In a 2021 study conducted by Carry1st, the company predicted an increase in the number of gamers in sub-Saharan Africa by 275 percent over the next decade. If that prediction holds true, the investment made by Nas could prove to be quite lucrative in the future.